Elon University
As the creative director of a series of campaigns aimed at increasing alumni engagement and boosting new student recruitment, we were able to bridge that divide with stories and messaging designed to tug at the heart strings and compel viewers towards the universal themes that the University has held onto firmly throughout its growth.
Creative Director. Director.
Alumni Anthem Film
Over the past two decades, Elon has risen from a regional North Carolina school into one of national prominence. An unfortunate byproduct of that success was an alienated alumni body, who felt the University had lost track of its soul. This anthem film was accompanied by a series of alumni events aimed at re-capturing that connection. The campaign was a massive fundraising and messaging success.
Alumni Profiles
To show the value of an investment in an Elon education, we created a series of portraits of successful alums across various different fields and unveiled them on digital and social channels.
Admissions Anthem
To encourage potential students to come to Elon, the admissions anthem film and accompanying campaign showed how current students are working towards achieving their dreams.
